If you’re a woman of a certain age and want your legs, arms, chest, really any exposed areas to look smooth with no dark spots or veins showing, then this is the product for you. I’ve tried several other brands, some quite costly and some less, but I had problems with uneven results and the dreaded orange tone. It’s really hard to mess this one up. My first one was part of a bundle that included the body brush, and it worked so well that I haven’t even tried applying it any other way. One application lasts about a week, including showering. I ended up using micellar water to remove it all, and that worked like a charm. I’ve tried three different colors now, and with the help of a Westmore consultant finally landed on Natural Radiance. It matches my skin tone but provides a little boost of color so that I look like I’ve spent a bit of time in the sun. Perfect! I would say the consistency is like a lotion, and it dries unbelievably fast. I’ve only had it transfer once, and that was when I failed to blot an area on the back of my leg where I had applied too much. I was able to correct that the next day and it washed right out of my sheets. There is no unpleasant smell, and I can’t think of one con. I even tried it on my face one time, and decided it didn’t look natural. I have super sensitive skin and have never had one problem. I hope they make it forever! Btw, I purchased the face corrector and it works well too! Highly recommend!